Entries by dwdesignpro@gmail.com

Leading and Emerging Through Turbulence

The test of any personal or professional brand is its ability to survive negative media, publicity, scandal, or insult. Let us take McDonald’s, for instance. In 2012, The New York Times Magazine released a story about McDonald’s comeback from the Supersize Me documentary.  “The  most  famous  assault  on  the  company’s  reputation  was  probably Morgan   Spurlock’s […]

Entrepreneurship Challenges

In today’s uncertain economic landscape, more individuals are starting businesses and doing contract labor.  The  “start-up”  and  “side-hustle”  economy is significant across historical, social, and cultural contexts. Due to the lack of resources (including economic capital)  and information of many,  it is essential to have communications plans for entrepreneurs to be able to not only […]