The test of any personal or professional brand is its ability to survive negative media, publicity, scandal, or insult. Let us take McDonald’s, for instance. In 2012, The New York Times Magazine released a story about McDonald’s comeback from the Supersize Me documentary. “The most famous assault on the company’s reputation was probably Morgan Spurlock’s […]
In today’s uncertain economic landscape, more individuals are starting businesses and doing contract labor. The “start-up” and “side-hustle” economy is significant across historical, social, and cultural contexts. Due to the lack of resources (including economic capital) and information of many, it is essential to have communications plans for entrepreneurs to be able to not only […]
The 2005 documentary Enron: The Smartest Guys in the Room (2005) is a painful illustration of toxic workplace culture. It is also a powerful reminder that any company, no matter how successful, is subject to fall when it lacks moral integrity, has no system of checks and balances, intentionally avoids transparency, and is too disillusioned […]